Kathleen Vohs, Professor of Marketing and Land O' Lakes Professor of Excellence in Marketing Carlson School of Management, University of Minnesota MedicalResearch.com: What are the main findings of the study? Answer: We found that being in a tidy environment led people toward doing what’s expected of them or what’s considered the right thing to do -- so, for instance, people in a tidy room donated more money to charity and chose healthy over unhealthy snacks. Being in a messy room, though, made people more creative. (more…)