Author Interviews, Psychological Science / 08.08.2013

Kathleen Vohs, Professor of Marketing and Land O' Lakes Professor of Excellence in Marketing Carlson School of Management, University of Minnesota What are the main findings of the study? Answer: We found that being in a tidy environment led people toward doing what’s expected of them or what’s considered the right thing to do -- so, for instance, people in a tidy room donated more money to charity and chose healthy over unhealthy snacks. Being in a messy room, though, made people more creative. (more…)