Let’s be real—running a private practice has changed. The days of doing things “the way they’ve always been done” are long gone. Patients expect more. Providers are juggling tighter margins, growing admin work, and tech that’s supposed to help—but often just clogs up the flow. You’re working harder to deliver quality care, but what about the business side? If your practice is still operating like it’s 2019, you’re leaving opportunities—and possibly revenue—on the table. Rethink Your Digital Front Door If you’re thinking, “We have a website; we’re good,” you’re already behind. Patients aren’t just stumbling onto your practice anymore—they’re shopping for care like they shop for shoes: scrolling through reviews, comparing options, and judging whether you’re worth their time (and money) before they even pick up the phone. Your digital presence is your front door, and it’s not just about looking professional—it’s about feeling approachable. Think user-friendly scheduling where no one has to dig through four menus just to find an open slot. Think virtual check-in that cuts out that awkward clipboard shuffle in the waiting room. Think SEO that makes your practice pop up when someone searches for “best pediatrician near me” at 2 a.m. Every friction point—every glitchy “Contact Us” form or slow-to-load page—is sending patients straight to the next provider in their search results. Digital-first convenience isn’t a luxury anymore. It’s a dealbreaker. (more…)