MedicalResearch.com Interview with:
Professor Clodagh O'Gorman
MB BCh BAO MSc MD FRCPI FPAEDS
Foundation Chair & Professor of Paediatrics,
Graduate Entry Medical School,
University of Limerick, Ireland.
Medical Research: What are the main findings of the study?
Professor O'Gorman: 1155 cues for food and beverages (BBC=450; RTE=705), were recorded over 82.5 hours; thus, on average one cue was recorded every 4.2 minutes. The total recorded time for food and beverage cues was 3.94 hours, equating to 4.8% of the total recording time, and averaging 13.2 seconds per cue.
If these results are representative of all children’s television broadcast on RTE and BBC, then if your child watches 82.5 hours of television, your child will see 3.94 hours of food and beverages during this time. Unhealthy foods account for 47.5% of specified food cues, and sugar-sweetened beverages for 25% of specified beverage cues, with an average time of 13.8 s for healthy cues and 11.4 s for unhealthy cues (p=0.17).
88.2% of all food and beverage cues involved a major character and 95.3% involved a character ‘goodie’. Male characters were more common than female (45.3% vs 14.0%), adults more common than teens or children (46.3% vs 23.8% and 14.2%). Overweight characters were depicted in 4.7%. The most common ethnic group was white Caucasian (88.5%).
The commonest motivating factor for consuming/depiction of food and beverage was celebratory/social (25.2%), followed by hunger/thirst (25.0%), reward (4.5%), health-related (2.2%) and punishment (1.2%). Motivating factors were positive (30.5%), negative (1.5%) and health-related (25.8%). Cue outcomes were positive (32.6%), negative (19.8%) and neutral (47.5%).
(more…)MedicalResearch.com Interview with:
Professor Clodagh O'Gorman
MB BCh BAO MSc MD FRCPI FPAEDS
Foundation Chair & Professor of Paediatrics,
Graduate Entry Medical School,
University of Limerick, Ireland.
Medical Research: What are the main findings of the study?
Professor O'Gorman: 1155 cues for food and beverages (BBC=450; RTE=705), were recorded over 82.5 hours; thus, on average one cue was recorded every 4.2 minutes. The total recorded time for food and beverage cues was 3.94 hours, equating to 4.8% of the total recording time, and averaging 13.2 seconds per cue.
If these results are representative of all children’s television broadcast on RTE and BBC, then if your child watches 82.5 hours of television, your child will see 3.94 hours of food and beverages during this time. Unhealthy foods account for 47.5% of specified food cues, and sugar-sweetened beverages for 25% of specified beverage cues, with an average time of 13.8 s for healthy cues and 11.4 s for unhealthy cues (p=0.17).
88.2% of all food and beverage cues involved a major character and 95.3% involved a character ‘goodie’. Male characters were more common than female (45.3% vs 14.0%), adults more common than teens or children (46.3% vs 23.8% and 14.2%). Overweight characters were depicted in 4.7%. The most common ethnic group was white Caucasian (88.5%).
The commonest motivating factor for consuming/depiction of food and beverage was celebratory/social (25.2%), followed by hunger/thirst (25.0%), reward (4.5%), health-related (2.2%) and punishment (1.2%). Motivating factors were positive (30.5%), negative (1.5%) and health-related (25.8%). Cue outcomes were positive (32.6%), negative (19.8%) and neutral (47.5%).
(more…)