More Fatalities Mean More Donors and Bigger Donations

Ioannis Evangelidis, Ph.D. candidate Department of Marketing Management, Rotterdam School of Management Erasmus University, RotterdamMedicalResearch.com Interview with:
Ioannis Evangelidis, Ph.D. candidate
Department of Marketing Management,
Rotterdam School of Management
Erasmus University, Rotterdam

MedicalResearch.com: What are the main findings of the study?

Answer: We find that donors pay more attention to the number of people killed when donating to a disaster, than to the number of people who are affected (survive but need money).  In other words, people are more likely to donate, and donate more money, the more people die in a disaster, but not when more people survive and need assistance.

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