Ever tried to find out how much a private medical appointment actually costs? Been a rip off for years. Non disclosed fees and ambiguous quotes. Price shopping depends on the clinic called. But things are changing fast. Patients expect transparent pricing before they book. Clinics who can't provide that are losing revenue. [caption id="attachment_74650" align="aligncenter" width="500"]transparancy-health-care-pricing Pexels[/caption] This trend is starting to impact consumer choices around care. It is particularly relevant to personalised women's health care. Trust is incredibly important in women's health. Transparency around fees, communication, and personalised care have been women's health patient demands for decades.