Makeup Applied to Facial Features Improves Perceived Skin Evenness Interview with:

Carlota Batres, Ph.D. Assistant Professor, Department of Psychology Director, Preferences Lab Franklin and Marshall College

Dr. Batres

Carlota Batres, Ph.D.Assistant Professor, Department of PsychologyDirector, Preferences Lab
PreferencesLab.comFranklin and Marshall College What is the background for this study?

Response: Previous research has found that complexion-oriented makeup products, such as foundation and concealer, make the skin appear more even. Interestingly, though, the effect size of perceptual judgements has been found to be larger than the effect size of physical measurements, suggesting that there are factors affecting the perception of skin evenness that are not captured by the physical measurements of isolated skin patches. What are the main findings?

Response:  Whether makeup was applied digitally (Study 1) or by a professional makeup artist (Study 2), participants rated the skin as appearing more even in the condition with makeup applied only to the features compared to the condition with no makeup. What should readers take away from your report?

Response: Cosmetics make skin appear more even not only through products like foundation and concealer that are applied directly to the skin, but also through products like lipstick and mascara that are applied to the features. What recommendations do you have for future research as a results of this study?

Response: This study demonstrates that makeup affects skin appearance not only through the application of products to the skin, but also by modifying the visual context of the skin, and future research should further investigate this contextual modification of skin appearance.


Carlota Batres, Richard Russell, Maya Workowski,
Makeup applied to facial features increases perceived skin evenness,
Vision Research,
Volume 202, 2023,108144, ISSN 0042-6989,

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Last Updated on November 22, 2022 by Marie Benz MD FAAD