Author Interviews, Technology, Vaccine Studies / 15.11.2019
Coordinated Anti-Vaccine Groups Target Women of Childbearing Age on Facebook
MedicalResearch.com Interview with:
Sandra Crouse Quinn, PhD
Professor and Chair, Department of Family Science
Senior Associate Director, Maryland Center for Health Equity
School of Public Health
University of Maryland
College Park, MD
MedicalResearch.com: What is the background for this study?
Response: Millions of Americans use Facebook (FB) for a variety of purposes, including seeking health information. However, it is difficult for FB users to discern what is credible and scientifically sound information on the platform. Facebook ads also focus on health issues including vaccination, which is labelled by FB as an issue of national importance. We were the first team to conduct a research study examining the FB Ad Archive and analyzed ads that contained vaccine content.
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Sandra Crouse Quinn, PhD
Professor and Chair, Department of Family Science
Senior Associate Director, Maryland Center for Health Equity
School of Public Health
University of Maryland
College Park, MD
MedicalResearch.com: What is the background for this study?
Response: Millions of Americans use Facebook (FB) for a variety of purposes, including seeking health information. However, it is difficult for FB users to discern what is credible and scientifically sound information on the platform. Facebook ads also focus on health issues including vaccination, which is labelled by FB as an issue of national importance. We were the first team to conduct a research study examining the FB Ad Archive and analyzed ads that contained vaccine content.
(more…)