Author Interviews, Psychological Science / 22.03.2025
“Second Screening” When Watching TV Can Enhance Social Connections
MedicalResearch.com Interview with:
Will Wei Wu, PhD student
Leeds School of Business
University of Colorado Boulder
MedicalResearch.com: What is the background for this study?
Response: Imagine watching the latest episode of Succession while texting friends about the dramatic plot twists and checking social media for others’ reactions. Second screen behaviors like this have become ubiquitous, with 83% of Americans using additional devices—like smartphones or tablets—while watching television. Traditionally, second screening has been thought to diminish the viewing experience by dividing attention.
However, our research challenges this view, suggesting that second screen use can actually enhance media consumption when used appropriately. Our study investigates how second screen use (using smartphones or tablets while watching media) influences viewers’ feelings of social connection and likelihood of repeat viewing. (more…)