sleep insomnia

Is it More Manly to Get Less Sleep? Interview with:

Nathan Warren is a Ph.D. candidate

Nathan B. Warren

Nathan Warren is a Ph.D. candidate in marketing at the University of Oregon. His research examines how people respond when social norms, such as masculinity norms, are disrupted by social change. He hopes that his research can empower people who are struggling to adapt to changing norms to live healthier, happier, and more productive lives. For more information on his research, please visit:

Dr. Troy Campbell

Dr. Troy Campbell

Dr. Troy Campbell is a behavioral scientist (PhD, Duke University), former marketing professor (University of Oregon), former art, film, and psychology scholar (UC Irvine), professional designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth) and currently chief scientist at On Your Feet.  Troy believes everything can be awesome when you start with the right science and follow with the right creative process, and he hopes his professional services or public guides can help his clients make something awesome and impactful. For more information on Troy Campbell, please visit: What is the background for this study? What are the main findings? 

Response: In the United States, the average American sleeps less than the minimum seven hours of sleep per night recommended by the Center for Disease Control, and nearly half of Americans report negative consequences from insufficient sleep. This problem appears to be especially prevalent in men, who report getting significantly less sleep, on average, than women.

A cultural complication is the notion that getting less than the recommended amount of sleep signals something positive about an individual. For example, US President Donald Trump has boasted about getting less than four hours of sleep per night and regularly derogates his political opponent Joe Biden as “Sleepy Joe.”

“The Sleep-Deprived Masculinity Stereotype,” a new paper in the Journal of the Association for Consumer Research, examines a possible stereotype connecting sleep and masculinity along with its underlying mechanisms and its social implications.

Authors Nathan B. Warren and Troy H. Campbell conducted 12 experiments involving 2,564 American participants to demonstrate that a sleep-deprived masculinity stereotype exists.  In one experiment, participants were asked to imagine seeing a man shopping for a bed. Then, a salesperson asked the man, “How much do you normally sleep?” The results found that the mean masculinity rating for participants in the lots of sleep condition was significantly lower than the mean masculinity rating for participants in the little sleep condition.

In another experiment, participants were asked to ascribe different attributes to a male character, assigned to either a “very masculine and manly” man or a “not very masculine and not very manly” man. Participants in the masculine condition described their character sleeping 33 minutes less sleep per night than the characters described in the not masculine condition. A final experiment showed that participants who imagined stating they sleep more than average felt significantly less masculine than participants who imagined stating they sleep less than average.

Collectively, the experiments found that men who sleep less are seen as more masculine and more positively judged by society. The same patterns were not consistently observed for perceptions of women. What should readers take away from your report?

Response: “The social nature of the sleep-deprived masculinity stereotype positively reinforces males who sleep less, even though sleeping less contributes to significant mental and physical health problems,” the authors write. This may be particularly detrimental because men frequently have significantly more negative attitudes towards seeking psychological help. “Unfortunately, the problems created by the sleep-deprived masculinity stereotype may reach beyond individuals and into society, as men who sleep less are found to be more aggressive and violent.” This is an example of the restrictive and toxic characteristics of masculinity, “which can be harmful to men’s health and society at large.”

The bright side of this research, the authors say, is that “as society continues to challenge traditional definitions of masculinity, attitudes toward sleep may become more positive, and all people might enjoy more nights full of healthy sleep.” What recommendations do you have for future research as a result of this work?

Response: Future research should examine:
(1) Which men are most affected by the sleep-deprived masculinity stereotype, and strategies that can help these men start embracing sleep and health-seeking as part of their daily lives? We think that connecting sleeping more to productive outcomes, such as entrepreneurial success ( and athletic prowess (, may prove effective;

(2) How and when are women affected by the sleep-deprived masculinity stereotype? While our study did not find any clear evidence that the sleep-deprived masculinity stereotype affects women as a broad demographic, it is likely that women are affected by this stereotype in many contexts and domains. For example, Ariana Huffington’s best-selling book The Sleep Revolution, suggests that women likely encounter this stereotype in corporate America?; (

3) Are there other sleep-related gender stereotypes, and how do they affect society? For example, one study found preliminary evidence for a “sleeping-beauty” stereotype, where women who sleep more are stereotyped as more attractive.


The Sleep-Deprived Masculinity Stereotype
Nathan B. Warren and  Troy H. Campbell
To read the full article, see:

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Last Updated on October 6, 2020 by Marie Benz MD FAAD