Author Interviews, Cost of Health Care, JAMA, Pharmaceutical Companies, Yale / 22.01.2023
Yale Study Finds Pharmaceutical Companies Focus Advertising On Expensive Brand-Name Drugs
MedicalResearch.com Interview with:
Neeraj Patel
Medical Student (MS-2), Yale School of Medicine
New Haven, CT
MedicalResearch.com: What is the background for this study?
Response: Direct-to-consumer pharmaceutical advertising has been increasing in popularity for the past two decades or so, particularly via television. But it’s highly controversial. Only two high-income countries (the U.S. and New Zealand) widely permit this type of advertising for prescription drugs. Critics have pointed to a growing body of literature that suggests that direct-to-consumer advertising for prescription drugs can be misleading, lead to inappropriate prescribing, and inflate healthcare costs. Proponents have argued that it improves public health by promoting clinically beneficial prescribing.
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