Author Interviews, CDC, Cost of Health Care, Smoking / 17.12.2014
CDC ‘Tips From Former Smokers Campaign’ Proves Cost Effective
MedicalResearch.com Interview with:
Xin Xu, Ph.D.
Senior Economist Office on Smoking and Health and
Darryl Konter
Health Communications Specialist
McNeal Professional Services
Centers for Disease Control and Prevention
Office on Smoking and Health
Atlanta, GA 30341
Medical Research: What is the background for this study? What are the main findings?
Response: Tips From Former Smokers (Tips), the first federally funded national mass media antismoking campaign, launched by the CDC, provides a unique opportunity to assess the cost effectiveness of a nationwide public health intervention that meets the ad exposure recommendation in CDC’s 2014 Best Practices for Comprehensive Tobacco Control Programs. The 2012 campaign spent $393 per year of life saved—far less than the $50,000 per year of life saved figure used as a common threshold for cost-effectiveness. The campaign added about 179,000 healthy life years, at $268 per healthy year gained. The campaign spent about $480 per smoker who quit. The campaign averted more than 17,000 premature deaths, at a cost of about $2,200 per premature death averted.

















